Privacy Policy
Last updated on October 21, 2026
Effective Date: October 21, 2026
Packed LLC, doing business as Destination Unknown (“Destination Unknown,” “we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use our web app, website, and related services (collectively, the “Services”).
1. Information We Collect
We may collect the following types of information:
- Account Information: name, email address, password, and profile preferences.
- Usage Data: how you interact with the app, including pages visited, features used, and settings selected.
- Travel Details: destination, dates, activities, and packing preferences you input into the app.
- Payment Information: if you purchase premium features, your payment details are processed securely by third-party providers (e.g., Stripe). We do not store your credit card information.
- Shopping Activity & Sizes: the products we show you, links you follow, and sizes you save — see Section 5.
2. How We Use Your Information
We use your information to:
- Provide, maintain, and improve our Services.
- Personalize your experience and travel wardrobe recommendations.
- Communicate with you, including sending confirmations, updates, or customer support messages.
- Email you about your own trips — weather changes for your destination, packing reminders, and a note when a trip is coming up. These are on when you create an account.
- Process transactions and manage your subscription or membership.
- Analyze usage to improve performance and develop new features.
3. Sharing Your Information
We do not sell your personal information. We may share information only in the following cases:
- Service Providers: with trusted partners who help us operate the app (e.g., hosting, payment processing, analytics).
- Legal Requirements: if required by law, regulation, or valid legal process.
- Business Transfers: in the event of a merger, acquisition, or sale of assets.
- Shopping Partners: when you follow an affiliate product link, as described in Section 5.
4. Aggregated & Non-Identifiable Data
We may use and share aggregated, de-identified, or other non-identifiable information for research, analytics, or commercial purposes. For example, we may analyze travel trends, packing habits, or style preferences in ways that do not identify any individual user.
This type of information does not personally identify you and cannot reasonably be used to do so. We may share these insights with trusted partners, industry researchers, or for business purposes.
5. Shopping & Affiliate Links
Our Services include a shop of products chosen by our stylists, and our AI stylist may suggest products to fill gaps in your trip wardrobe. Some of these products are available through affiliate links. This section explains what that involves.
- What we record: the products we show you, the product links you click, items you add to your closet or a trip from our shop, purchases you tell us about (for example, by marking an item as purchased), the clothing sizes you save in your account, and the wardrobe gaps our AI stylist identifies for your trips.
- How we use it: to recommend products that suit your trips, your style and your size, to check whether your size is in stock before we suggest something, and to learn which recommendations are useful.
- Affiliate links: when you follow a product link, you leave our Services for the retailer’s site, through partners such as ShopMy and the affiliate networks they work with. The retailer and those partners may collect information under their own privacy policies, including with cookies, to record that your visit came from us. We may earn a commission on purchases made through these links.
- Matching purchases: a product link may carry a code that lets us match a purchase to the recommendation that led to it. The code never contains your name or email address. Our partners may tell us that a purchase was made through one of our links, including the item and the order amount. We never receive your payment details from these purchases.
- Brand insights: we may share aggregated shopping insights with brands and retailers — for example, how many travelers heading to a destination looked for a particular type of piece. These insights never identify you.
We do not sell your personal information, and we do not give retailers or affiliate partners your name or email address.
6. Data Security
We take reasonable measures to protect your personal data, including encryption, secure hosting, and access controls. However, no system is 100% secure, so we cannot guarantee absolute protection.
7. Your Rights & Choices
Depending on where you live, you may have rights to:
- Access, update, or delete your personal information.
- Opt out of promotional communications.
- Turn off trip emails at any time, in Account → Trip emails or with the unsubscribe link in any of them.
- Restrict or object to certain processing of your data.
To exercise these rights, contact us at info@destination-unknown.co
8. Cookies & Tracking
We may use cookies and similar technologies to remember your preferences, improve site performance, and measure engagement. You can manage cookies through your browser settings. Retailers and affiliate partners may set their own cookies when you follow a product link; see Section 5.
9. Children’s Privacy
Our Services are not directed at children under 13. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
11. Contact Us
If you have questions about this Privacy Policy, contact us at: info@destination-unknown.co.